Innovative Fertilizer Solution for Soybean, Sugarcane, and Corn Growers Debuts at Agrishow 2025
EuroChem, a leading multinational plant nutrition company, has unveiled its latest fertilizer product, Croplex, at Agrishow 2025, held in São Paulo, Brazil. The new fertilizer solution is designed to boost productivity and efficiency for soybean, sugarcane, and corn crops, marking a significant step in EuroChem’s commitment to providing high-performance agricultural solutions in Brazil.
Croplex: A Complete Nutrient Solution for Brazilian Agriculture
Croplex is a granular fertilizer that combines nitrogen, soluble phosphorus, and sulfur in each granule, making it an ideal choice for Brazilian growers seeking to enhance soil fertility and maximize crop yields. EuroChem stated that the product is already produced locally at its Serra do Salitre Mining and Industrial Complex in the Brazilian state of Minas Gerais. This move allows for competitive logistics, ensuring efficient and timely distribution of Croplex to key farming regions across Brazil.
“This new solution offers a competitive edge in terms of logistics efficiency and availability in regions near the Salitre Complex, from which the product is shipped directly to Brazilian agriculture,” said Maicon Cossa, EuroChem’s Commercial Vice President for South America.
Targeted Benefits for Key Crops: Soybeans, Sugarcane, and Corn
Croplex 09-40, specifically tailored for soybeans, stimulates root growth, helping plants become more resilient and better prepared to face field challenges. The product also contributes to grain set, reducing losses during harvest and promoting a more productive crop overall. This balanced nutrition approach directly contributes to higher yields and increased profitability for Brazilian farmers.
“With balanced nutrition, the technology directly results in a more productive and profitable crop,” EuroChem emphasized.
In addition to its soybean benefits, Croplex can be applied to sugarcane and corn crops, ensuring a rapid start and consistent growth throughout the growing season. EuroChem’s localized technology maintains high product quality while adapting to the specific needs of Brazilian agriculture.
EuroChem’s Ongoing Commitment to Innovation in Brazil
“This innovation underscores our commitment to seeking high-performance solutions for Brazilian farmers,” said Maicon Cossa. He further highlighted that Croplex is part of a broader strategy to deliver high-value-added solutions tailored to Brazil’s diverse agricultural needs.
The launch of Croplex also represents EuroChem’s ongoing efforts to bring sustainable, efficiency-driven solutions to the Brazilian market, addressing the need for resource-efficient fertilizers that support sustainable farming practices.
Other Solutions Featured at Agrishow
In addition to Croplex, EuroChem showcased several other premium fertilizers at Agrishow, such as Fertiva and Avigo, which are recognized for their effectiveness in improving crop yields and soil health:
- Fertiva: This product is designed to support key phases of the crop cycle, especially in coffee cultivation and sugarcane. It helps with flower set and grain fill in coffee, as well as plant recovery and new production cycle stimulation in sugarcane.
- Avigo: Developed in Brazil, this premium product enhances soil conditions by stimulating root development, improving water and nutrient uptake, and increasing soil phosphorus availability. It is especially beneficial for soybean crops under water stress or limited rooting conditions.
EuroChem’s Position in the Brazilian Market and Export Opportunities
With the launch of Croplex, EuroChem further strengthens its position in Brazil—one of the world’s largest agricultural markets. The fertilizer solution’s competitive pricing, local production, and logistical advantages make it well-positioned for wide-scale adoption in Brazilian farming communities. Additionally, its efficient nutrient use will help improve the environmental footprint of agriculture in the country, aligning with the global push for sustainable farming practices.
Beyond the domestic market, Croplex is expected to play a key role in expanding EuroChem’s export footprint, with opportunities for growth in regions like Latin America, Africa, and Southeast Asia. The product’s ability to enhance crop yields and optimize fertilizer use positions it well for markets facing challenges related to fertilizer efficiency and soil fertility.
Looking Ahead: Synergy Between Innovation and Sustainability
EuroChem’s introduction of Croplex is more than just a product launch—it represents the company’s continued focus on innovation and sustainability in the agricultural sector. With nutrient use efficiency (NUE) becoming increasingly critical in global agricultural markets, Croplex is expected to drive positive change, not only in Brazil but also across international farming communities.
