Company Dynamics Update
By the end of March 2025, Liziyuan officially announced the launch of its new product, AD Calcium Milk, across all major online platforms. The announcement was made through the brand’s official flagship store on Taobao, highlighting Liziyuan’s expansion into the fortified dairy beverage market.
Product Features and Nutritional Profile
Liziyuan’s AD Calcium Milk is designed to address growing consumer demand for functional nutrition, emphasizing:
- High-quality milk sourced from the world’s “golden milk belt”
- Enrichment with vitamin A and vitamin D
- Rich calcium content to support:
- Bone health and calcium absorption
- Immune system enhancement
The product contains no unnecessary additives and focuses on delivering natural, fortified nutrition suitable for daily consumption.
Pricing and Availability
The AD Calcium Milk is now available via Liziyuan’s official Taobao flagship store:
- Pack Size: 220ml × 12 bottles
- Price: RMB 49.9 per pack
The launch aims to leverage online retail platforms to rapidly reach health-conscious consumers nationwide.
Company Background
Liziyuan is a leading Chinese brand known for its innovative range of functional foods and beverages. With a strong focus on natural ingredients and nutritional value, Liziyuan continues to diversify its product offerings to meet evolving health and wellness trends.
Industry Outlook
The introduction of AD Calcium Milk reflects the expanding interest in fortified dairy products in China. Consumers are increasingly seeking beverages that combine taste with specific health benefits such as bone strengthening and immune support, creating significant growth opportunities in the functional dairy sector.
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